International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Case Studies | Business Management | India | Volume 6 Issue 10, October 2017

Path to Internationalization: Dr. Reddy's Laboratories

Amisha Gupta

Abstract: Entry strategies are one of the important decisions in the process of internationalization. Decision on entry mode is one of the most critical decisions having significant and far-reaching consequences on a firm's performance and survival in the target foreign market. This study focuses on the path of internationalization of Dr. Reddy's Laboratories. and makes an attempt to identify the major determinants influencing entry mode decision of Indian pharmaceutical industry. The study concludes that both firm specific as well as the policy changes at the country levels, host country's as well as domestic policies together influences the decision of the firm on entry mode.

Keywords: internationalization, entry modes, mergers & acquisitions

Edition: Volume 6 Issue 10, October 2017,

Pages: 365 - 368

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