An Empirical Study of the Impact of Internet Finance on Chinese Residents Consumption - Taking the Cosmetics Industry as an Example

Jiang Xiaobing, Zhao Yuman

Abstract: This study focus on the impact of Internet finance on Chinese consumers' online shopping cosmetics consumption. Modeling research on time series data of third-party payment and per capita income, and online shopping cosmetics. The study found that there is a long-term stable relationship between these three variables in the past decade. Finally, conclusions and suggestions are put forward.

Keywords: Internet finance, Cosmetic industry, consumption, Empirical Research