A Study of Attitude of College Going Girls towards Colour and Design as a Function of their Personality Trait

Sarita Nitin Joshi, Dr. Shipra Banerjee

Abstract: Colour and design plays an important role in dress of college going girls Fashion Industry, boutiques, dress designers, Fashion designers and shops in India as well as world, they all dependent on attitudes of the person towards colour & design of garment.58 % girls selected tints- light colours for their personality and 42 % selected shades-dark colours. Cool colours were choice of 88 % girls only 12 % chosen warm colours. Generally extrovert personalities prefer and geometrical designs, Introvert or ambient personalities generally prefer floral designs.92 % girls agreed that Black & White colours give impressive look.

Keywords: Colour, Design, Personality, Attitude