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Research Paper | Management | Indonesia | Volume 3 Issue 6, June 2014

Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk

Rina Nurlaelasari | Marza Yopita | Acep Durahman

Abstract: This study is a strategic management analysis at PT. Ultrajaya measured by matrix strategies including Boston Consulting Group Matrix; SWOT Matrix; Space Matrix and QSPM Matrix. This study will describe matrices strategy implementation at PT. Ultrajaya. Based on the matrix calculations; PT. Ultrajaya are in the market leader position with innovation; improvement and learning in every field; thus affecting value for company by new product creation; provide more value for customer and efficiency continuously so that company can perform a wider market penetration in order to increase the annual revenue and margin.

Keywords: SWOT, QSPM, corporate strategic management

Edition: Volume 3 Issue 6, June 2014,

Pages: 2178 - 2183