Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk

Rina Nurlaelasari, Marza Yopita, Acep Durahman

Abstract: This study is a strategic management analysis at PT. Ultrajaya measured by matrix strategies including Boston Consulting Group Matrix; SWOT Matrix; Space Matrix and QSPM Matrix. This study will describe matrices strategy implementation at PT. Ultrajaya. Based on the matrix calculations; PT. Ultrajaya are in the market leader position with innovation; improvement and learning in every field; thus affecting value for company by new product creation; provide more value for customer and efficiency continuously so that company can perform a wider market penetration in order to increase the annual revenue and margin.

Keywords: SWOT, QSPM, corporate strategic management