Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk

Rina Nurlaelasari, Marza Yopita, Acep Durahman

Abstract: This study is a strategic management analysis at PT. Ultrajaya measured by matrix strategies including Boston Consulting Group Matrix; SWOT Matrix; Space Matrix and QSPM Matrix. This study will describe matrices strategy implementation at PT. Ultrajaya. Based on the matrix calculations; PT. Ultrajaya are in the market leader position with innovation; improvement and learning in every field; thus affecting value for company by new product creation; provide more value for customer and efficiency continuously so that company can perform a wider market penetration in order to increase the annual revenue and margin.

Keywords: SWOT, QSPM, corporate strategic management

How to Cite?: Rina Nurlaelasari, Marza Yopita, Acep Durahman, "Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk", Volume 3 Issue 6, June 2014, International Journal of Science and Research (IJSR), Pages: 2178-2183, https://www.ijsr.net/getabstract.php?paperid=23061404, DOI: https://dx.doi.org/10.21275/23061404