International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 149 | Views: 279

Research Paper | Management | Turkey | Volume 6 Issue 6, June 2017 | Popularity: 6.9 / 10


     

The Use Of Social Network Websites for Retaining Customers in Turkish Companies

Ilgar Asgarli, Dr. Burcin Kaplan


Abstract: This study identifies Turkish companies perceptions towards retaining customers by using Social network websites. This exploratory research utilized qualitative research method semi-structured in-depth interview in order to achieve more detailed information in terms of Turkish companies. The literature review in Section Two explored the previous study sources and theories related to SNW, customer loyalty, customer trust and brand awareness. Section Three summarized usage of the in-depth interview in the study. In Section Four key findings is described and in Section Five discussion and results related to these findings is outlined. Major findings in four Turkish companies show that usage of SNW in a proper way could lead the company to increase customer trust, to develop brand awareness and make the current customers loyal to the company. This study could be helpful for future researchers and it could be beneficial for both academics and practitioners.


Keywords: Social network websites, customer loyalty, customer trust, brand awareness, customer satisfaction, retaining customers, company, customer, perception


Edition: Volume 6 Issue 6, June 2017


Pages: 366 - 369



Make Sure to Disable the Pop-Up Blocker of Web Browser




Text copied to Clipboard!
Ilgar Asgarli, Dr. Burcin Kaplan, "The Use Of Social Network Websites for Retaining Customers in Turkish Companies", International Journal of Science and Research (IJSR), Volume 6 Issue 6, June 2017, pp. 366-369, https://www.ijsr.net/getabstract.php?paperid=22051702

Similar Articles

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 114

Case Studies, Management, India, Volume 3 Issue 12, December 2014

Pages: 1950 - 1953

A Case Study of Efficiency Analysis on Power Grid Corporation of India Ltd

Dr. Surbhi Gupta, Mohit Gupta

Share this Article

Downloads: 104 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Kenya, Volume 7 Issue 8, August 2018

Pages: 1433 - 1437

Factors Affecting Collective Bargaining Processes in Kenyas State Corporations - The Case of Postal Corporation of Kenya

Solomon Kiawa

Share this Article

Downloads: 194 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 8 Issue 2, February 2019

Pages: 1116 - 1120

Emerging Needs and Importance of Green Supply Chain Management - A Case Study

Raj Kumar Malik, Dr. Gyanesh Kumar Sinha

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 11 Issue 9, September 2022

Pages: 769 - 777

Exploratory Review of New Technologies on Information Systems and their Potential Impact on the Fight against the COVID-19 Pandemic

Soumak Sarkar

Share this Article
Top