The Analysis of Marketing Strategies of Real Estate Enterprises in Three Line Cities

Fang Fang

Abstract: Real estate is the backbone of the national economic development, the level of its development directly affects the overall level of economic development. The paper analyses real estate issues in three line cities. First of all, the marketing theory of real estate are outlined, on the basis of this theory, using theories of 4P (product strategy, promotion strategy, price strategy and channel strategy) to conclude the marketing situations of real estate enterprises, and put forward the problems existing in real estate enterprises marketing strategies in Three line cities, with the existing problems to put forward the countermeasures.

Keywords: Three Line Cities, Real Estate, Marketing Strategy, Marketing

How to Cite?: Fang Fang, "The Analysis of Marketing Strategies of Real Estate Enterprises in Three Line Cities", Volume 4 Issue 7, July 2015, International Journal of Science and Research (IJSR), Pages: 2189-2191, https://www.ijsr.net/getabstract.php?paperid=210715011, DOI: https://dx.doi.org/10.21275/210715011