International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 120 | Views: 204

Informative Article | Economics | India | Volume 3 Issue 8, August 2014


Future of Indian Brand Market

Dr. Veena Sharma [5]


Abstract: Radical changes in the Indian marketing scenario are being noticed due to Liberalization Globalisation. Marketing strategies of Indian companies, product proliferation, diversity of consumer choice and entry of multinational corporations are a few examples. Indian brands need to be managed uniquely India brand marketing creates an effective, integrated strategy to build a value added brand in todays competitive marketing in India which mainly involves advertising, marketing, publicity and research. Retail industry in India is gradually edging its way towards becoming the next boom industry. . The branded Indian retail industry is now on a verge to experience rocket speed actions and competitions, allowing the consumers to get the best deals out of it side by side competing with foreign companies brands.


Keywords: meaning, innovation, creativity, merger


Edition: Volume 3 Issue 8, August 2014,


Pages: 1489 - 1490


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