Downloads: 124 | Views: 251
Research Paper | Management | India | Volume 8 Issue 7, July 2019 | Popularity: 6.8 / 10
Impact of Social Networking Websites on Consumer Decision
Anurag Gupta
Abstract: This Research Paper is concentrating on finding out the importance of social networking websites on consumer decision making and how the decision changes across gender and age groups. It will help marketers to use social networking websites as an effective tool for promotion of the various products and services. This research considered Convenient Sampling i. e. a number of 50 samples using social networking websites on regular basis. Both male & female and people from different age groups are considered as a part of a study. Two Hypotheses has been formulated on the basis of objective of the study proved with help of Chi Square test and F test. Analysis has been done with the help of calculating Average, Standard deviation & Mean of collected data. On the basis of analysis net outcome have been given. Results, problems faced during research, recommendation & interpretation have been given on the basis of the research conducted in South Delhi.
Keywords: Social Networks, Convenient Sampling, standard deviation
Edition: Volume 8 Issue 7, July 2019
Pages: 1223 - 1227
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 4 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2
Research Paper, Management, India, Volume 12 Issue 3, March 2023
Pages: 1605 - 1608A Study on Employee Motivation in the new norm of working from home with reference to IT sector in Hyderabad
K. Chandana
Downloads: 5 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, Ethiopia, Volume 10 Issue 9, September 2021
Pages: 625 - 629The Implementation and Challenges of BPR in Ethiopia, in Case of Bahir Dar Revenue and Custom Authority
Belayneh Muche Negash
Downloads: 55 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, India, Volume 10 Issue 2, February 2021
Pages: 585 - 590A Study on Negative Effects of Job Stress at Select IT Companies in Hyderabad
Dr. V. Samunnatha, K. Archana
Downloads: 105
Survey Paper, Management, Ethiopia, Volume 9 Issue 8, August 2020
Pages: 936 - 947Effect of Entrepreneurship Trainings on the Performance of Micro and Small Enterprises -Arbaminch town-Arbaminch-Ethiopia
Daniel Yosseph Tesfaye, Krishnasamy Srinivasan
Downloads: 109
Research Paper, Management, Kenya, Volume 4 Issue 4, April 2015
Pages: 1828 - 1861Influence of Investment Groups on Creation of Small and Medium Size Enterprises in Nairobi County
Vincent Oduor Ogutu