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Research Paper | Economics | India | Volume 5 Issue 4, April 2016

Saving and Lifestyle of Young Indians

Anju Varghese | Anit Ban A

Abstract: Saving and lifestyle of individuals play an important role in economy. The Indian market is seeing a tremendous change in lifestyle of a common man. The saving habit of individual helps them to grow individually and whole as a society. Indians are among the most positive about their financial futures and have high savings and investment. The top investment goals for Indians are savings after retirement, buying a home etc. The consumption level has increased because of increase in level of income, change in attitudes towards consumption, availability of credits, changes in price of commodities. The study is done to know about the changes of lifestyle pattern among youth in relation to selected demographic elements and socio-economic characteristics factors. The lifestyle is explained with respect to consumption habits, fashion trends, entertainment, and use of technology. Consumer spending is categorized into regular spends and lifestyle spends. Regular spending includes the basic requirement life, while lifestyle spending includes spending on a computer, internet, car, cell phone, etc.

Keywords: Consumption behaviour, Savings, Lifestyle, Spending

Edition: Volume 5 Issue 4, April 2016,

Pages: 1431 - 1433