International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 113 | Views: 185

Review Papers | Management | Tunisia | Volume 3 Issue 5, May 2014


The Use of Internet and the Emergence of Consumer Co-Creator

RegaiegEssafi Raida | BouslamaNji


Abstract: This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers ?co- creator?. Integrating ?Co creation? is a source of customization and it makes the adaptation of the company offers to customers' needs.


Keywords: Internet use, relational approach, consumers co-creator, interaction, customer relationship management


Edition: Volume 3 Issue 5, May 2014,


Pages: 932 - 934


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