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Review Papers | Management | Volume 3 Issue 5, May 2014 | Pages: 932 - 934 | Tunisia
The Use of Internet and the Emergence of Consumer Co-Creator
Abstract: This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers ?co- creator?. Integrating ?Co creation? is a source of customization and it makes the adaptation of the company offers to customers' needs.
Keywords: Internet use, relational approach, consumers co-creator, interaction, customer relationship management
How to Cite?: RegaiegEssafi Raida, BouslamaNji, "The Use of Internet and the Emergence of Consumer Co-Creator", Volume 3 Issue 5, May 2014, International Journal of Science and Research (IJSR), Pages: 932-934, https://www.ijsr.net/getabstract.php?paperid=15051405, DOI: https://dx.doi.org/10.21275/15051405