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Research Paper | Agricultural Economics | Morocco | Volume 8 Issue 9, September 2019

Labels of Traditional Food Products from Southeastern Morocco and Consumer Usage

S. Fahim | L. El Rhaffari

Abstract: Food products labeling is a way to ensure that consumers have complete information to protect their health and their interests. This paper investigates Food Labels (FL) compliance with standards, and consumers that have interest in Traditional Food Products (TFP) in three sale areas (Casablanca, Meknes, Erfoud) in Morocco. Structured questionnaires were administered, randomly, to thirty-five professional organizations, producing TFP in Tafilalet region to evaluate their FL. Also, 456 consumers have been interviewed in TFP sale areas to evaluate their satisfaction. The results were analyzed by IBM SPSS Statistics 24.0 software. The results of this investigation show that, in Tafilalet region, TFP does not, largely, meet the guardianship standards. Respondents at different age groups are interested in TFP, with a higher interest among young people (21 – 40 years old). The first three mention that consumers usually read are: product name (78.3 %), liste of ingredients (47, 1 %) and the expiration date (60, 3 %).75, 5 % say that they are satisfied with the information found, but 48, 1 % wanted more, especially ingredients’ characteristics, energy content, and the origin of the manufacturer. Considering the importance of the TFP, this study highlights the FL and the consumers’ expectations in Morocco.

Keywords: Food Labeling, Traditional Food Products, Consumer satisfaction, Moroccan consumers

Edition: Volume 8 Issue 9, September 2019,

Pages: 1162 - 1169