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Research Paper | Communication or Media Studies | Indonesia | Volume 7 Issue 7, July 2018 | Popularity: 7 / 10

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Efforts to Communicate Corporate Identity through Company Website

Ardhariksa Zukhruf K

Abstract: Corporate identity is not only viewed as a distinction between one company and another company, but it is a company's effort in creating a company's positive image in the consumer's mind, as a medium to represent the foundation of a company's operational system, as a good mast of a network (network) for the company, and make a selling tool or promotion for the company. This study aims to find out how sunday-digital. com in communicating corporate identity through its website. The concepts and theories used in this study include the concept of cyber public relations, corporate identity and website. The method used in this study is descriptive qualitative. The objects in research are Public Relations and Marketing Communications of sunday-digital. com. The techniques of data collection are interviews, observation and documentation. The results show that 1) sunday-digital. com builds corporate identity as a part of corporate communication marketing strategies, 2) sunday-digital. com website needs to add content that represents various programs and innovations, especially CSR and other programs. In addition, it is suggested to add bilingual aspect on the website in English, 3) The website should contain various contents related to online business training for society, prospective online businessman, and Small Micro Medium Enterprises by conducting various design training or website management. It intends to attract Small Micro Medium Enterprises to use sunday-digital. com services when they will start a business.

Keywords: corporate, identity, & website

Edition: Volume 7 Issue 7, July 2018

Pages: 15 - 20

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