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Research Paper | Business Management | Zimbabwe | Volume 6 Issue 8, August 2017

Theories as Universal Laws Governing a Communication Phenomenon

Dr. Chipo Mutongi ^[2] | Kudzayi Chiwanza

Abstract: Concepts would be so difficult to understand without theories. Theories serve as lenses and back born to bring a point home. A phenomenon would be made clearer due to theories hence serving as universal laws governing a phenomenon in this case communication phenomenon. The communication process will be understood in almost similar way universally due to theories. It sharpens the route one should take. It can also be noted that theories can oversimplify reality and might not capture all aspects of the phenomenon.

Keywords: theories, laws, universal laws, phenomenon, communication, communication process, information, media

Edition: Volume 6 Issue 8, August 2017,

Pages: 1860 - 1863