International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

Customer Segmentation and Personalization in Banking Services: Investigating the use of Big Data Analytics to Segment Banking Customers based on their Behavior, Demographics, and Preferences, and Leveraging these Insights to Personalize Banking Services and Marketing Campaigns

Sree Sandhya Kona

5 Open Citations
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Last updated: 2026-10-04 05:58:13

Citing Works

Does integrating personal data via CDPs improve banking responsiveness? Moderating influence of local culture

Walter Tabelessy, Fransiska Natalia Ralahallo, Anggraini Chaniago, Sabda Aji Kurniawan, Glen Andre Yusuf T

Asian Management and Business Review · 2026

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Personalizacja produktów bankowych z wykorzystaniem sztucznej inteligencji

Justyna Klimowicz

Wroclaw University of Economics and Business eBooks · 2026

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Veri madenciliğiyle banka pazarlama kampanyalarının etkinliğinin değerlendirilmesi

Ethem Sefa Küçükyilmaz

Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 2026

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Transforming Banking Practices: Analysing the Influence of Neobanking Dimensions on Customer Behaviour

N Thasleena, A. Pankajam

Metamorphosis · 2025

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