International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

The AI Advantage: Assessing Personalization Effects on E-commerce Shopping Behaviors

Tarun Gupta, Supriya Bansal

6 Open Citations
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Last updated: 2026-10-05 10:43:00

Citing Works

AI as the new fourth “P” of marketing: A statistical and machine learning modelling approach to marketing performance

Badrea Al Oraini

Alexandria Engineering Journal · 2026

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BuyMate: Making AI Interventions Effective in Promoting Rational Consumption in Live Commerce

Shiyi Wang, Yishan Liu, Zhihang Zhu, Jintao Liu, Xuerui Ma, Xin Guan, Tianyang Feng, Qingfei Zhao, XinZhi Zhang, Yuan Yao, Haipeng Mi

2026

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Benchmarking machine learning models for predictive analytics in e-commerce strategy

Rattapol Kasemrat, Tanpat Kraiwanit, Aitsari Khaothawirat, Sutthiporn Chinnapha, Qiqi Luo

Corporate and Business Strategy Review · 2025

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Understanding the Impact of Social, Hedonic, and Promotional Cues on Purchase Intention in Short Video Platforms: A Dual-Path Model for Digital Sustainability

Aonan Cao, Yannan Li, Ahreum Hong

Sustainability · 2025

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Zalando's Use of AI to Create a Personalized Shopping Experience

Muntazir Mahdi

Advances in computational intelligence and robotics book series · 2025

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Benchmarking Machine Learning Models for Predictive Analytics in E-Commerce

Rattapol Kasemrat, Tanpat Kraiwanit

SSRN Electronic Journal · 2024

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