Open Citations — A Comprehensive Review on Advancements in Marketing Predictive Analytics and Reporting | IJSR
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

A Comprehensive Review on Advancements in Marketing Predictive Analytics and Reporting

Priyal Borole

1 Open Citations
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Last updated: 2026-10-14 00:45:42

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The challenges and opportunities of implementing predictive analytics in marketing strategies and e-commerce personalisation techniques

Hayel Falah Alserhan, Ramzi Altarawneh, Nasiem Mohammed Alyami, Yaser Alsheyyab, Ro’aa Adnan Mustafa Alrababah, Hebah Ghaleb Mohd Yasin Alshamayleh

Asia Pacific Management Review · 2025

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