International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

Blockchain Technology in Digital Marketing: Exploring Secure and Transparent Ad Campaigns

Tarun Gupta, Supriya Bansal

5 Open Citations
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Last updated: 2026-10-04 05:38:31

Citing Works

How UTAUT Constructs Influence Behavioral Intention to Watch Advertisements: Mediating Role of Blockchain Technology Attributes using Higher Order Construct Model

Muhammad Ibrahim Khan, Sara Rashid

Qlantic journal of social sciences. · 2026

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Digital Marketing – A review of the trends in Industry and Constantly changing dynamics

Siddharth John Nirali Dave

Journal of Informatics Education and Research · 2025

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Exploring the Challenges and Opportunities of Digital Marketing Adoption in The Multinational FMCG Sector

Sharmin Ara Chowdhury, Avishek Nath

SSRN Electronic Journal · 2025

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Blockchain in Advertising and Marketing

Vijaya Kittu Manda, Srikantalahari Sagi, Anuradha Yadav

Advances in marketing, customer relationship management, and e-services book series · 2024

View Citing Source Indexed via Openalex, Opencitations

Navigating the Challenges and Opportunities of Digital Marketing Adoption in the Multinational FMCG Sector

Sharmin Ara Chowdhury

Preprints.org · 2024

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