International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

"Influencer-Driven Product Promotions on Social Media" Analyzing the Impact on Youth Consumer Perceptions through Functional Attitude Theory

Teki Yaswanth Kumar, N. Kishore Babu

1 Open Citations
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Last updated: 2026-10-03 21:34:49

Citing Works

Solo traveler motivation: Identifying consumer archetypes using functional attitude theory

Ji-Hoon Kim, Hannah Kay Williamson, Steven Holiday

Journal Of Vacation Marketing · 2025

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