International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Open Citations

The Influence of Brand Equity on Word of Mouth (WOM) with Esteem Needs as a Mediation Variables

Dewa Made Wisnu Anggabrata, Dr. Dr. IG. A.K. Giantari SE. M.Si

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Last updated: 2026-10-13 00:45:12

Citing Works

The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis

Bhaskar Upadhyaya, José Luis Saavedra Torres, Ashok Bhattarai, Nasim N. Malekshah, Haonan Zhang

The Journal of Marketing Theory and Practice · 2025

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