International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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The Influence of Brand Equity Viewed from Four Brand Equity Dimensions: Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty towards the Decision of Choosing Tehbotol Sosro Product in Palembang

Irani Putibungsu, Najib Asmani, Mariati Mustofa

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Last updated: 2026-10-06 05:10:17

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