International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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A Literature Review on the Constructs of Integrated Marketing Communication (IMC) and Brand Equity

Miriti Fridah Kendi, Dr. Jane Wanjira

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Last updated: 2026-10-06 02:30:05

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