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Google Ads Tools

Explore 40 free Google Ads tools for CTR, CPC, CPA, ROAS, budgets, keywords, ad copy and tracking parameters. The collection is organized for students, marketers and campaign managers and focuses on planning and checking campaign inputs without Google Ads API access.

What you can do with Google Ads tools

Students, marketers and campaign managers can use these tools directly in a modern browser. Each tool has a dedicated page with its purpose, instructions, result guidance and links to closely related utilities.

Choose a tool by name or filter the category. For calculations, verify units and assumptions before relying on the result. For text, document, web and diagnostic tools, review generated output before using it in production, publication or formal decisions.

40 free toolsDedicated pagesMobile friendlyNo registration required

Browse Google Ads tools

Google Ads

Google Ads Ad Copy Combination Planner

Plan ad-copy combinations.

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Google Ads Ad Group Naming Builder

Build standardized ad-group names.

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Google Ads Break-even CPA Calculator

Estimate break-even CPA.

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Google Ads Break-even CPC Calculator

Estimate break-even CPC.

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Google Ads Break-even ROAS Calculator

Estimate minimum break-even ROAS.

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Google Ads Budget Pacing Calculator

Budget pacing against elapsed period.

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Google Ads Callout Text Checker

Check callout lengths and duplicates.

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Google Ads Campaign Naming Builder

Build standardized campaign names.

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Google Ads Conversion Rate Calculator

Conversion rate from conversions and clicks.

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Google Ads Conversion Value Calculator

Estimate total conversion value.

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Google Ads CPA Calculator

CPA from spend and conversions.

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Google Ads Average CPC Calculator

Average CPC from spend and clicks.

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Google Ads CPM Calculator

CPM from spend and impressions.

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Google Ads CTR Calculator

CTR from clicks and impressions.

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Google Ads Daily Budget Planner

Monthly-to-daily budget planning.

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Google Ads Device Bid Adjustment Calculator

Calculate device adjusted bid.

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Google Ads Experiment Traffic Split Calculator

Control/test allocation.

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Google Ads Final URL Suffix Builder

Build tracking suffixes locally.

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Google Ads Final URL Validator

Validate final URLs.

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Google Ads Scenario Forecast Calculator

Offline campaign scenario forecast.

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Google Ads Frequency Calculator

Average frequency.

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Google Ads Funnel Calculator

Model impressions to revenue.

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Google Ads Location Bid Adjustment Calculator

Calculate location adjusted bid.

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Google Ads Impression Share Calculator

Estimate impression share.

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Google Ads Keyword Deduplicator

Remove duplicate keywords.

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Google Ads Keyword Grouper

Group keywords by shared terms.

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Google Ads Keyword Match Type Builder

Format broad, phrase and exact keywords.

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Google Ads Landing Page Checklist

Local landing-page QA checklist.

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Google Ads LTV to CAC Calculator

Compare LTV and CAC.

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Google Ads Negative Keyword Builder

Prepare negative keyword lists.

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Google Ads Quality Score Planning Worksheet

Offline quality planning checklist; not an actual Google Quality Score.

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Google Ads ROAS Calculator

Return on ad spend.

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Google Ads ROI Calculator

Advertising ROI.

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Google Ads RSA Description Length Checker

Check RSA description lengths.

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Google Ads RSA Headline Length Checker

Check RSA headline lengths.

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Google Ads Search Term N-gram Analyzer

Analyze pasted search terms.

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Google Ads Sitelink Text Checker

Check sitelink lengths and duplicates.

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Google Ads Structured Snippet Checker

Inspect structured snippet values.

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Google Ads Target CPA Budget Estimator

Estimate budget from target CPA.

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Google Ads UTM URL Builder

Build UTM URLs.

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