What you can do with Google Ads tools
Students, marketers and campaign managers can use these tools from their dedicated pages. Each tool includes its purpose, instructions, result guidance and links to closely related utilities.
Choose a tool by name or filter the category. For calculations, verify units and assumptions before relying on the result. For text, document, web and diagnostic tools, review generated output before using it in production, publication or formal decisions.
Calculators & Analysis
23 toolsGoogle Ads Break-even CPA Calculator
Estimate break-even CPA.
New · usage tracking activeOpen tool →Google Ads Break-even CPC Calculator
Estimate break-even CPC.
New · usage tracking activeOpen tool →Google Ads Break-even ROAS Calculator
Estimate minimum break-even ROAS.
New · usage tracking activeOpen tool →Google Ads Budget Pacing Calculator
Budget pacing against elapsed period.
New · usage tracking activeOpen tool →Google Ads Conversion Rate Calculator
Conversion rate from conversions and clicks.
New · usage tracking activeOpen tool →Google Ads Conversion Value Calculator
Estimate total conversion value.
New · usage tracking activeOpen tool →Google Ads CPA Calculator
CPA from spend and conversions.
New · usage tracking activeOpen tool →Google Ads Average CPC Calculator
Average CPC from spend and clicks.
New · usage tracking activeOpen tool →Google Ads CPM Calculator
CPM from spend and impressions.
New · usage tracking activeOpen tool →Google Ads CTR Calculator
CTR from clicks and impressions.
New · usage tracking activeOpen tool →Google Ads Device Bid Adjustment Calculator
Calculate device adjusted bid.
New · usage tracking activeOpen tool →Google Ads Experiment Traffic Split Calculator
Control/test allocation.
New · usage tracking activeOpen tool →Google Ads Scenario Forecast Calculator
Offline campaign scenario forecast.
New · usage tracking activeOpen tool →Google Ads Frequency Calculator
Average frequency.
New · usage tracking activeOpen tool →Google Ads Funnel Calculator
Model impressions to revenue.
New · usage tracking activeOpen tool →Google Ads Location Bid Adjustment Calculator
Calculate location adjusted bid.
New · usage tracking activeOpen tool →Google Ads Impression Share Calculator
Estimate impression share.
New · usage tracking activeOpen tool →Google Ads LTV to CAC Calculator
Compare LTV and CAC.
New · usage tracking activeOpen tool →Google Ads Quality Score Planning Worksheet
Offline quality planning checklist; not an actual Google Quality Score.
New · usage tracking activeOpen tool →Google Ads ROAS Calculator
Return on ad spend.
New · usage tracking activeOpen tool →Google Ads ROI Calculator
Advertising ROI.
New · usage tracking activeOpen tool →Google Ads Search Term N-gram Analyzer
Analyze pasted search terms.
New · usage tracking activeOpen tool →Google Ads Target CPA Budget Estimator
Estimate budget from target CPA.
New · usage tracking activeOpen tool →Checks & Diagnostics
6 toolsGoogle Ads Callout Text Checker
Check callout lengths and duplicates.
New · usage tracking activeOpen tool →Google Ads Final URL Validator
Validate final URLs.
New · usage tracking activeOpen tool →Google Ads RSA Description Length Checker
Check RSA description lengths.
New · usage tracking activeOpen tool →Google Ads RSA Headline Length Checker
Check RSA headline lengths.
New · usage tracking activeOpen tool →Google Ads Sitelink Text Checker
Check sitelink lengths and duplicates.
New · usage tracking activeOpen tool →Google Ads Structured Snippet Checker
Inspect structured snippet values.
New · usage tracking activeOpen tool →Converters & Formatters
1 toolsGeneral Utilities
1 toolsGenerators & Builders
7 toolsGoogle Ads Ad Copy Combination Planner
Plan ad-copy combinations.
New · usage tracking activeOpen tool →Google Ads Ad Group Naming Builder
Build standardized ad-group names.
New · usage tracking activeOpen tool →Google Ads Campaign Naming Builder
Build standardized campaign names.
New · usage tracking activeOpen tool →Google Ads Daily Budget Planner
Monthly-to-daily budget planning.
New · usage tracking activeOpen tool →Google Ads Final URL Suffix Builder
Build tracking suffixes for campaign URLs.
3 uses · 1 visitors in the last yearOpen tool →Google Ads Negative Keyword Builder
Prepare negative keyword lists.
New · usage tracking activeOpen tool →Google Ads UTM URL Builder
Build UTM URLs.
New · usage tracking activeOpen tool →