What you can do with Bing Ads tools
Students, marketers and campaign managers can use these tools from their dedicated pages. Each tool includes its purpose, instructions, result guidance and links to closely related utilities.
Choose a tool by name or filter the category. For calculations, verify units and assumptions before relying on the result. For text, document, web and diagnostic tools, review generated output before using it in production, publication or formal decisions.
Calculators & Analysis
23 toolsMicrosoft Advertising Break-even CPA Calculator
Estimate break-even CPA.
New · usage tracking activeOpen tool →Microsoft Advertising Break-even CPC Calculator
Estimate break-even CPC.
New · usage tracking activeOpen tool →Microsoft Advertising Break-even ROAS Calculator
Estimate minimum break-even ROAS.
New · usage tracking activeOpen tool →Microsoft Advertising Budget Pacing Calculator
Budget pacing against elapsed period.
New · usage tracking activeOpen tool →Microsoft Advertising Conversion Rate Calculator
Conversion rate from conversions and clicks.
New · usage tracking activeOpen tool →Microsoft Advertising Conversion Value Calculator
Estimate total conversion value.
New · usage tracking activeOpen tool →Microsoft Advertising CPA Calculator
CPA from spend and conversions.
New · usage tracking activeOpen tool →Microsoft Advertising Average CPC Calculator
Average CPC from spend and clicks.
New · usage tracking activeOpen tool →Microsoft Advertising CPM Calculator
CPM from spend and impressions.
New · usage tracking activeOpen tool →Microsoft Advertising CTR Calculator
CTR from clicks and impressions.
New · usage tracking activeOpen tool →Microsoft Advertising Device Bid Adjustment Calculator
Calculate device adjusted bid.
New · usage tracking activeOpen tool →Microsoft Advertising Experiment Traffic Split Calculator
Control/test allocation.
New · usage tracking activeOpen tool →Microsoft Advertising Scenario Forecast Calculator
Offline campaign scenario forecast.
New · usage tracking activeOpen tool →Microsoft Advertising Frequency Calculator
Average frequency.
New · usage tracking activeOpen tool →Microsoft Advertising Funnel Calculator
Model impressions to revenue.
New · usage tracking activeOpen tool →Microsoft Advertising Location Bid Adjustment Calculator
Calculate location adjusted bid.
New · usage tracking activeOpen tool →Microsoft Advertising Impression Share Calculator
Estimate impression share.
New · usage tracking activeOpen tool →Microsoft Advertising LTV to CAC Calculator
Compare LTV and CAC.
New · usage tracking activeOpen tool →Microsoft Advertising Ad Quality Planning Worksheet
Offline quality planning checklist; not an actual Google Quality Score.
New · usage tracking activeOpen tool →Microsoft Advertising ROAS Calculator
Return on ad spend.
New · usage tracking activeOpen tool →Microsoft Advertising ROI Calculator
Advertising ROI.
New · usage tracking activeOpen tool →Microsoft Advertising Search Term N-gram Analyzer
Analyze pasted search terms.
New · usage tracking activeOpen tool →Microsoft Advertising Target CPA Budget Estimator
Estimate budget from target CPA.
New · usage tracking activeOpen tool →Checks & Diagnostics
6 toolsMicrosoft Advertising Callout Text Checker
Check callout lengths and duplicates.
New · usage tracking activeOpen tool →Microsoft Advertising Final URL Validator
Validate final URLs.
New · usage tracking activeOpen tool →Microsoft Advertising RSA Description Length Checker
Check RSA description lengths.
New · usage tracking activeOpen tool →Microsoft Advertising RSA Headline Length Checker
Check RSA headline lengths.
New · usage tracking activeOpen tool →Microsoft Advertising Sitelink Text Checker
Check sitelink lengths and duplicates.
New · usage tracking activeOpen tool →Microsoft Advertising Structured Snippet Checker
Inspect structured snippet values.
New · usage tracking activeOpen tool →Converters & Formatters
1 toolsGeneral Utilities
1 toolsGenerators & Builders
7 toolsMicrosoft Advertising Ad Copy Combination Planner
Plan ad-copy combinations.
New · usage tracking activeOpen tool →Microsoft Advertising Ad Group Naming Builder
Build standardized ad-group names.
New · usage tracking activeOpen tool →Microsoft Advertising Campaign Naming Builder
Build standardized campaign names.
New · usage tracking activeOpen tool →Microsoft Advertising Daily Budget Planner
Monthly-to-daily budget planning.
New · usage tracking activeOpen tool →Microsoft Advertising Final URL Suffix Builder
Build tracking suffixes for campaign URLs.
New · usage tracking activeOpen tool →Microsoft Advertising Negative Keyword Builder
Prepare negative keyword lists.
New · usage tracking activeOpen tool →Microsoft Advertising UTM URL Builder
Build UTM URLs.
1 uses · 1 visitors in the last yearOpen tool →