International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Review Papers, Management, Malaysia, Volume 4 Issue 10, October 2015

Pages: 1475 - 1478

A Review and Model Development of the Factors that Affect Mobile Marketing Acceptance by Customers

Vijayesvaran Arumugam, Hisham Noori Hussein, Chya Najmuldeen

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