Khairani R Siregar, Ilham Perdana, Indira Rachmawati
Abstract: The high demand of educational industry has some influences on the academics lifestyle, specifically the lecturers in which their previous lifestyle was conservative. Their conservative lifestyle was changed to modern lifestyle due to the high level of mobility. This study has two purposes. Firstly, it is conducted to discover whether compatibility, observability, relevance, personal demographic, personal experience, internal environment and external environment have any influences on the attitude of Telecommunication and Informatics Business Management Program Study (MBTI) Telkom Universitys lecturers toward smartphone adoption. Secondly, this study is also conducted to discover whether the attitude influences behavior intention in smartphone adoption by the academics (MBTI Telkom University lecturers). In achieving the studys objective, the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) are applied. A survey by using questionnaire is carried out as the studys approach. The result of the study provides empirical support to the idea that the characteristics of the innovation from Attitude, Observability, Compatibility, Personal demographics, and Personal experience influence the acceptance attitude toward the use of smartphone.
Keywords: DOI, Innovation Management, Smartphone Adoption, TAM, Technology Acceptance