Alexandra Maria Mavroeidakou
Abstract: In this paper, it is going to be examined the Mars Climate Orbiter case study with the view to being suggested the methods that could be applied in order to enhance the efficacy of the venture. To do this, the Data Quality Management approach will be analyzed and correlated with the eight contributing factors that lead to failing the NASA mission. After that, it is going to be illustrated the factors that should be well-considered in order to be implemented an effective strategy.
Keywords: Mars Climate orbiter, strategy, strategy development, business decisions, solution analysis