Austin Musundire, Gibbet Murambiwa Magaisa, Lovemore Matipira
Abstract: Well-articulated vision and mission statements form an integral part of strategic management processes in organisations. They distinguish, differentiate and separate organisations. This articlefocuses on the importance of sharing organisational vision and mission statement with all the employees in the organisation. The article adopted the quantitative research methodology, and used frequency analysis, Pearson Correlation Analysis, Linear Regression Analysis and Analysis of Variance (ANOVA). The sample size of the study comprised of 1000respondents drawn from the private tertiary institution top management, middle management and all the employees. The simple random sampling technique was employed in selecting the sample size of the study. The data obtained from the study was analysed using IBM SPSS 23 statistical programme. The study recommended that organisations need to formulate good vision and mission statements, which should be shared with all the employees for the organisations to perform well and satisfy the customers and other stakeholders.
Keywords: Mission statement, strategic direction, strategic management, vision, vision statement