Abstract: This paper provides insights on the decision making of the flight brokerage company which decides to develop their own airlines company that takes their business to a global platform that can set new standards and add quality to their company. The case analysis shows that decision made by the company was a fantasy view and it was dependent upon several shared mental models held. The method of analysis used is physiological viewpoint. Analysis discussed include Fantasy view, Future perception, Past experience impact and Ignorance of issues. The paper also sheds light on the major area of weakness that leads to failure of the new innovation (developing their own airline). Additionally, some recommendations are also made to tackle the issue faced. Recommendation discussed include focusing on here and now, Circle and Completely Connected networks, and Tackling the issue rather than ignoring it.
Keywords: psychological viewpoint, fantasy view, mental model