Nani Harlinda Nurdin, Sitti Mirsa
Abstract: Community empowerment program in Indonesia develops by development dynamics. Empowerment model refers to the concept of top-down development or following the needs of the community. This article describes the effectiveness of empowerment programs in rural communities regarding program and communication activities. Moreover, descriptive quantitative research used in this study and located in District Mangkutana, Luwu Timur Regency, Sulawesi Selatan Province during November to December 2016. The representative sampling technique used with the sample about 61 informants. Types of data, data collection, and data analysis method as a guide to conduct and obtain qualified and focused research. Data analysis was using a scoring method that divided into four categories that are very satisfactory to very unsatisfactory. The program's activity assessed large class by the community on the target group's accuracy criteria, the suitability of the program to the needs of the city and the benefits of the program on community welfare. The empowerment program also produces functional effectiveness in the category of external communication and internal communication.
Keywords: Effectiveness, Communication, Community, and Empowerment