Ahire S. C.
Abstract: Horticulture is a best way for economic empowerment. India stands second after china in production of the fruits. Maharashtra state stood first in the production of pomegranate. Out of total production of pomegranate in India, Maharashtra shares 70 % production. The pomegranate fruits are produced in the draught prone area of Maharashtra state includes Solapur, Ahmednagar, Pune, Sangali and Dhule Districts. As far as Dhule district is concerned, Sakri and dhule tehasils were at the forefront in the pomegranate production. Market is an important and last step in pomegranate cultivation process. So for as market chain of pomegranate fruit is concerned, it is very complicated. An attempt is made to study pomegranate fruit market chain in Dhule district of maharashtra state. The study has some objectives they are to study pomegranate fruit market chain in Study area. To study relation between pomegranates growers fruit rates and market chain. For the present study the following methodology has been used. The stratified random sampling method has been adopted for the selection of the villages and sample growers and data analyses have been done. The data analyzed with help of statistical techniques and all other information is represented by charts and graphs. The benefits of pomegranate are based upon the distance between growers and consumers. To gate good returns chain needs to be smaller. There are certain market chains between growers and consumers i.e. pre-harvest contractors. Every market chain gains its own benefits, hence the rate of fruit increase. It has been survey that when growers gets 45 Rs./Kg. rate then it is sold 101Rs./Kg to consumers. It means that for the production cost for of month is 45Rs, where market chain gains 56 Rs. Additional amount it weighs on growers. To gets good returns growers should have market awareness growers need to sell his fruit in small chain or he should directly reach to the consumers to avoid market chain.
Keywords: Trade Channel, Value Chain, Pre-Harvest Contractor, Commission agents, Wholesaler, Aggregator