International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

The Impact of Mobile Advertisement on the Students of Manipur University

Dr. Ganesh Sethi, M. Indrakumar Singh

Abstract: This study examines the attitudes of the students of the Manipur University, Imphal toward mobile advertising applications which have been introduced or about to be launched in the near future when companies understand the importance of mobile advertising and invest more in developing and adopting mobile marketing applications.

Keywords: Impact of mobile advertising, Mobile Advertising, Attitudes Students of Manipur University, attitude towards mobile advertising, importance of mobile advertising