Li Yizhe, Wen Xiaoni
Abstract: Xi'an is one of the hot spots in China's tourism, and the growth rate of tourism industry in Xi'an has been slowing down in recent years. Many tourist platforms also have tourists constantly reflecting various problems. Therefore, this paper analyzes the evaluation of tourist tourism in Xi'an on the APP, analyzes the reasons for its development lag, and finds the problem. According to the TCP theory, the improvement measures of tourism in Xi'an are analyzed from the perspective of tourists' needs, and the existing research results are combined to give the idea of smart tourism platform to further promote the development of tourism in Xi'an.
Keywords: tourism feedback, passenger motivation, TCP theory