Rana Rashmi, Singh Neetu
Abstract: Social Networking has become very popular during the past few years; although there are a number of social networking services that specifically target students. On the basis of its influence; benefits and demerits. This study is carried out to highlight the potentials of social media in the academic setting and provide the benefit of the students' academic performance and carrier making through professional courses. The aim of the research to study academic life under banner of Social Networking. To evaluate benefit and opportunity in carrier by using Social Websites. 120 youth were selected for the study in College; University and Institute 15-24 years (acc. to United National Assembly; 1995) years; in urban areas of the Lucknow district of Uttar Pradesh. The time taken from the study was one year (July 2013 to may 2014). In the present study; cross sectional research design was used to obtain and analyze the data by the use of SPSS 20.0. For selection of the respondent?s cluster sampling technique was adopted. Pre-design profarma Pre-tested was used to assess the role of social networking sites in academics and carrier management implanted after done pilot study on 30 samples. Social websites used in terms of understanding lecture assignment work and project work were mostly used by male during college hour ; female used for understanding lecture ; frequently both are used for assignment work and occasionally done project work ; correspondly. Benefits in terms of job searching however; opportunities in the area of home work; class work; assignment work and project work. Social networking plays a positive role in youth academic life and gives benefits in academic performance; opportunities in carrier making must be managed efficiently.
Keywords: Academic life, Benefit, Carrier opportunity, Professional courses, Social Networking Sites,