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M.Tech / M.E / PhD Thesis | Computer Science & Engineering | India | Volume 4 Issue 10, October 2015

Implementing the Supporting Privacy Protection in Customized net Search

N. Rajendran ^[2] | N. Prakash ^[3]

Abstract: Personalized internet search (PWS) has in contestible its effectiveness in up the standard of varied search services on the net. However, evidences show that users reluctance to disclose their personal data throughout search has become a significant barrier for the wide proliferation of PWS. we have a tendency to study privacy protection in PWS applications that model user preferences as hierarchic user profiles. we have a tendency to propose a PWS framework known as UPS which will adaptively generalize profiles by queries whereas respecting user specified privacy necessities. Our runtime generalization aims at hanging a balance between 2 prophetic metrics that judge the utility of personalization and also the privacy risk of exposing the neralized profile. we have a tendency to gift 2 greedy algorithms, specifically GreedyDP and GreedyIL, for runtime generalization. we have a tendency to additionally give an internet prediction mechanism for deciding whether or not personalizing a question is helpful. intensive experiments demonstrate the effectiveness of our framework. The experimental results ditionally reveal that GreedyIL considerably outperforms GreedyDP in terms of potency.

Keywords: Privacy protection, personalized web search, utility, risk, profile

Edition: Volume 4 Issue 10, October 2015,

Pages: 858 - 863

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