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Research Paper | Management | India | Volume 4 Issue 10, October 2015

Study on Two Wheeler Market Segmentation and its Strategy in India

Saillaja.V

Abstract: Indian Two-Wheeler Industry is the largest in the world as far as the volume of production and sales are concerned. India is the biggest two-wheeler market on this planet, registering an overall growth rate of 9.5 percent between 2006 and 2014. The growth in Indian Automobile Industry owed the most to a steep upsurge witnessed in the two-wheeler segment till 2014. The volume growth recorded in the 2014-15 fiscal year stood at a commendable 14.8 percent on a year-on-year basis. The 'Make in India' campaign of the Government of India is also going to attract more foreign investment into Indian Two-Wheeler Industry creating further growth opportunities in the coming years.

Keywords: CAGR-Compounded annual growth rate, Product segmentation, Sub -segmentation, Strategies

Edition: Volume 4 Issue 10, October 2015,

Pages: 1103 - 1105

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