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Research Paper | Tourism | India | Volume 4 Issue 6, June 2015

Food Tourism: An Effective Marketing Tool for Indian Tourism Industry

Moushumi Banerjee ^[4]

Abstract: Tourism programming is preliminary to development of successful tourism management. Disparate tourists destinations all over the world has proven that a proper programming could reduce negative effects and improve and preserve tourism market in that area or state. Thus, programming can be suggested as a sine qua non of tourism-oriented economy development success. The first step in the in all the stages of a tourist travel, a small number of programming is to identify the effective factors. One of the main implicit factors that tourists consider in choosing the destination is food. As Lacy and Douglass mentioned every tourist is a voyeuring gourmand-. An international conference on cuisine and tourism was held in November 2000, in Cyprus. It was acknowledged, in a majority of articles, the local meals the local meals play a leading role in impressing tourists and increase the tourists. From snow-speckled peaks that crown the country to the lazy backwaters down south, from the earthiness of the east to the spunk of the west, India offers a variety of mind-stirring backdrops for foreign tourists. While the tourism industry is blossoming year after year, growing as the latest trend of 2014 are food tours. According the World Food Travel Association (WFTA), food tourism is the pursuit and enjoyment of unique and memorable food and drink experiences, both far and near. -

Keywords: gourmand, meals, tourist, WFTA, food tours

Edition: Volume 4 Issue 6, June 2015,

Pages: 795 - 800

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