International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 113

Survey Paper | Information Technology | Nigeria | Volume 4 Issue 6, June 2015


An Evaluation of Media Audience Awareness of Community Broadcasting in Imo State, Nigeria

Nkwam-Uwaoma | A.O. Ph.D


Abstract: This work is an evaluative study of media audience awareness of community broadcasting in Nigeria.209 volunteer participants were chosen via a non-probability sampling method and within the age range of 20 years and above for the study. They comprised of traditional and religious leaders and individuals with other varying roles Imo State, Nigeria. A community broadcasting knowledge questionnaire (CBKQ) was used for data collection while frequency and Chi-square of goodness of fit were employed for data analysis. The findings of the research indicated a high level of awareness of community broadcasting among participants (60 %) though non-existent in Imo State Nigeria, a non-gender significant influence on the awareness of community broadcasting and a statistically significant age difference in participants- awareness of community broadcasting. Again, participants- title showed no statistically significant influence on awareness of community broadcasting The findings were discussed based on existing literature and peculiar trends of Igbo culture and development.


Keywords: Awareness, Community Broadcasting, Mass Media, Media Audience, Nigeria


Edition: Volume 4 Issue 6, June 2015,


Pages: 559 - 562


How to Download this Article?

You Need to Register Your Email Address Before You Can Download the Article PDF


How to Cite this Article?

Nkwam-Uwaoma, A.O. Ph.D, "An Evaluation of Media Audience Awareness of Community Broadcasting in Imo State, Nigeria", International Journal of Science and Research (IJSR), Volume 4 Issue 6, June 2015, pp. 559-562, https://www.ijsr.net/get_abstract.php?paper_id=SUB155160

Similar Articles with Keyword 'Awareness'

Downloads: 1 | Monthly Hits: ⮙1

Research Paper, Information Technology, Saudi Arabia, Volume 11 Issue 6, June 2022

Pages: 870 - 874

The Extent of the Ability of Augmented Reality Technology in Improving Education in Kingdom of Saudi Arabia

Reham Abdullah Alwadai

Share this Article

Downloads: 2

Research Paper, Information Technology, Vietnam, Volume 10 Issue 4, April 2021

Pages: 798 - 803

Enhancing the Legal Awareness of Vietnamese Basic Officers

Tran Thuy Linh

Share this Article
Top