A Study on Business Augmentation of Small Scale Plastic Industries in South India

Karthikeyan L. M. | Sathiyavani.K

Abstract: Plastic goods are manufacturing from plastics which can mould in various shapes. The plastic industrialists have moulded the plastic for end users. The developments of consortium and cluster arrangements are encouraging the establishment of small scale plastic industries in South India. But the small scale industrial proprietors are lagging in technology developments and awareness to gain the benefits from government schemes. Various schemes are available for sanction the loan and provide training from various banks and government authorities for plastic manufacturing. But perfect manufacturing should plan by the proprietor for excellent business growth. So that business augmentation of small scale plastic industries is the major issue in plastic products manufacturing field especially in India. This paper explains some techniques for business development obtained from the industrial study around 150 small scale plastic manufacturing unit in South India.

Keywords: Tamilnadu, plastic manufacturing, marketing

Edition: Volume 3 Issue 12, December 2014,

Pages: 1083 - 1086