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Doctoral Thesis | Accounting | India | Volume 10 Issue 4, April 2021

An Overview of Fast Moving Consumer Goods (FMCG) of India

Rameshbhai G. Pawar ^[2] | Dr. R. K. Dave

Abstract: Price and income elasticity of demand varies across products and consumers. As per ICRA the term FMCG has been defined to include products that are consumed at least once a month, sold under the national brands in consumer packages, sold through a wide spared distribution network and consumed directly by the consumers. FMCG companies sell their products directly to consumers. Major features that distinguish this sector. Typically a consumer buys these goods at regular intervals. These are bought for personal consumption and family care. Consumers keep a little stock of these products and make frequent purchases for these. These individual items are of relatively small value, but all FMCG products put together account for a significant part of the consumers' budget.

Keywords: FMCG Concept, characteristics of Different Sector

Edition: Volume 10 Issue 4, April 2021,

Pages: 208 - 210

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