Carina Nunes, Melissa Watanabe, Silvio Parodi Oliveira Camilo
Abstract: This work has as its central theme the strategy of coopetition, that is, the simultaneous relationship of cooperation and competition between different economic agents. Since the 1990s, various works have been developed in order to advance in the theoretical and empirical fields about coopetition, consolidating it as an effective business strategy, derived, but distinct from pure theories about cooperation or competition. Due to the scope and complexity of coopetitive relationships, it is necessary for researchers to pay attention to the levels of analysis; contexts and application of basic theories in a way that is congruent with the study that the authors intend to carry out. This research presents the results of a systematic review of rigorous literature, in which the main objective was to broaden the understanding about the competition strategy in order to contribute to the coherent development of future research in this field of study.
Keywords: competitiveness, business strategy, strategic management, research agenda