Abstract: As the circulation of blood is necessary for the survival of the individual, savings are necessary for unpredictable future emergencies in life. Savings means sacrificing the current consumption in order to increase the living standard and fulfilling the daily requirements in future. The savings can be done in different ways and one of the best ways of saving is to create an automatic saving plan. Savings play important role in making of the household and the national economy. This article aims to examine the investment awareness, preferences and the factors that are most concerned by government employees while selecting an investment avenue. This empirical study attempts to premeditate the investment preference of government employees and analysis was made under convenient sampling method. This study is a portrayal of the awareness of Govt. employees about various investment avenues. The intended purpose of this paper seeks to know how the people are able to utilize the investment avenues available and to identify the interest of employees in savings. The research will be helpful to know about the preferences and priority given while selecting investment pattern.
Keywords: Investment, Government employees, awareness