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Dissertation Chapters | Business Management | Kenya | Volume 9 Issue 6, June 2020

Effects of Marketing Skills on Performance of Youth Environmental Projects; A Case of Solid Waste Management Projects in Nairobi County, Kenya

Nderitu B. Wanjiru | Dorothy Ndunge Kyalo ^[6] | Dr. Angeline Sabina Mulwa ^[4] | Dr. John Mbugua ^[2]

Abstract: Environmental projects in this study is embedded on environmental philosophical underpinnings pertaining conservation of biodiversity, atmosphere (air), hydrosphere (water), and solid waste management; which are all supported by the ecosystems upon which humans depend on. Environmental health challenges globally include solid waste management which endures to devastate prevailing local authorities and national governments; as surging urban populations continue to escalate and consumption patterns change in the dynamic world. Solid Waste collection charges in urban areas are thus higher than ideal and Municipalities in charge of solid waste collection are not able to generate a good fee collection rate, since residents do not get good services; thus, always reluctant to pay; exacerbating the vicious cycle of poor waste management save; residential areas. With the upsurge of unemployment, more youths are conducting garbage collection activities in order to collect various materials, recycle, re-sell them, and improve their livelihood. The purpose of this study was to examine the effects of marketing skills on performance of youth environmental projects in Nairobi County. The study was guided by positivists and naturalist (constructivist) forms of inquiry referred to as pragmatism paradigm. The study’s target population was 700 youth group members engaged on solid waste management projects in Nairobi County. The study used a sample size of 248 group members, based on Krejcie and Morgan’s sampling table. Proportionate method was applied to calculate the sample strata, where simple random sampling was used on the sampled strata. Key informants (6) from 4 departments of Directorate of Youth affairs were purposely selected. The study adopted descriptive survey and correlational research designs. Research instruments entailed questionnaires, observation checklists, an interview guide, and content analysis guide. Qualitative data was analyzed and presented in narrative s

Keywords: Solid waste management, marketing skills, performance of youth environmental projects

Edition: Volume 9 Issue 6, June 2020,

Pages: 1696 - 1704

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