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Informative Article | Management | India | Volume 9 Issue 3, March 2020
Marketing Mix
Earaboyina Karunakar Yadav
Abstract: Marketing mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organisational goals. It is broadly classified into four categories. • Product. • Price. • Place. • Promotion. • People. • Process. • Physical Evidence. • Productivity.
Keywords: Product Marketing, mix service, consumers purchase selling
Edition: Volume 9 Issue 3, March 2020,
Pages: 795 - 796
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