Downloading: Marketing Mix
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR) | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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Marketing Mix

Earaboyina Karunakar Yadav

Abstract: Marketing mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organisational goals. It is broadly classified into four categories. • Product. • Price. • Place. • Promotion. • People. • Process. • Physical Evidence. • Productivity.

Keywords: Product Marketing, mix service, consumers purchase selling