Downloading: Impact of Family Life Cycles on Consumer Buying Behavior in Indian Context
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



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Impact of Family Life Cycles on Consumer Buying Behavior in Indian Context

Nishchal Khetan

Abstract: Consumer buying behavior is a complex process and there are variety of factors that affect consumer buying decision. One of the factors is Family life cycle. Needs, attitudes and preferences of a customer change with time. This is a very interesting concept as customers with similar demographics may have different needs and demand as they belong to different stages of life. The researcher in this paper has tried to study the concept and draw a general conclusion by suggesting some important factors that the marketers should keep in mind while identifying the need and demands of their present and potential customers.

Keywords: Consumer buying behavior, Demographic factors, Family life cycle, Segmentation



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