Lam Thien Quy, Pham Thi Hong Van
Abstract: Coming from an Asian culture with a long Confucian tradition, we always want to verify whether gender in Vietnam affects investor morale in the integration context. This study with 446 samples (including 208 male samples and 238 female samples in Vietnam) and adds 2 new factors (Investment background knowledge and Family Tradition) to consider whether there are gender differences in the factors affecting the risk tolerance of the Vietnamese individual investors. Research results show that, besides previously proven influencing factors, two additional factors also affect risk tolerance. For men, the factors that influence risk tolerance are Wealth, Work, and Investment background knowledge. For women, the factors affecting risk tolerance are Family Tradition, Investment Background knowledge, and Wealth. This difference makes investing in Vietnam more plentiful and attractive, helping the Government to come up with proper and timely policies, suitable to the economic environment; And foreign investors can have more opportunities to choose the investment environment.
Keywords: Gender, Risk tolerance, Investment background knowledge, Family tradition