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Survey Paper | Computer Science & Engineering | India | Volume 3 Issue 9, September 2014
A Survey on Personalized Endorsement Approaches in Web Usage Mining
M. N. ShriGowtham | S. Kavitha [6]
Abstract: Web surfing has become a popular activity for many users who not only make purchases online, but also seek relevant information on products and services before they commit to buy or use. Personalized recommendations (PR) in web usage mining were the way to reach a product to a customer which they really interested. PR will provide appropriate products or services to customers which they really interested. In fact PR has several advantages; it also suffers from some problems like local information overload. In present, PR to each customer is really difficult one due to huge network traffic. This paper surveys various PR methods and algorithms, which used to reach a product to a customer in a fast and efficient way.
Keywords: Personalized recommendations, Web usage mining
Edition: Volume 3 Issue 9, September 2014,
Pages: 1664 - 1668
Similar Articles with Keyword 'Personalized recommendations'
Downloads: 113
Survey Paper, Computer Science & Engineering, India, Volume 4 Issue 1, January 2015
Pages: 1395 - 1398A Survey Paper on Clustering-based Collaborative Filtering Approach to Generate Recommendations
Rohit C. Joshi | Ratnamala S. Paswan
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Review Papers, Computer Science & Engineering, India, Volume 3 Issue 11, November 2014
Pages: 1415 - 1419A Review Paper on Security Wall: Resisting Unauthorization in Geosocial Network
Kiran Nagale | Amruta Amune