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Research Paper | Management | Kenya | Volume 3 Issue 10, October 2014

Assessment of Effects of Strategic Partnership on Performance of Mobile Industry in Kenya

Wachira Grace W. | Wanyoike Daniel ^[8]

Abstract: The ease of communication provided by mobile phones has led to the growth of mobile services in Kenya. However, with the overall growth of mobile services, performance in the mobile industry varies from one operator to the other. The study sought to understand the effects of strategic partnership on performance of mobile industry. It sought to determine the effect of risks associated with strategic partnership on performance of mobile industry. The target population for this study was thirty Essar Telecom Kenya Limited senior and mid- level managers. Descriptive research design was used and Essar Telecom Kenya Limited taken as the case. Data collection was done by use of well-structured questionnaires. After that, data was analyzed using SPSS and inferential statistics undertaken for purposes of finding out correlation and associations between variables. Findings from the analysis indicate that, risks associated with strategic partnership mainly result from poor implementation. It also indicates that performance of the mobile industry was largely influenced by the risk tolerance of the industry players when considering forming strategic partnerships. The study therefore recommends that, risks should be managed well so as to seamlessly transfer services to the advantage of the subscribers.

Keywords: Mobile industry, performance, risks, strategic partnership, Essar Telcom

Edition: Volume 3 Issue 10, October 2014,

Pages: 2458 - 2464

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