Downloads: 106
Survey Paper | Information Technology | India | Volume 5 Issue 4, April 2016
A Survey on Privacy Assurance in Personalized Web Search
Abhilasha V. Biradar [2] | K. B. Sadafale [2]
Abstract: Web search engine is a portal for ordinary people to access required information from the, but generic web search provides the same results to different users for the same query. To overcome this drawback, personalized web search (PWS) develops which provides tailored results to the particular user based on his interest and preferences. For this purpose user information has to be collected and analyzed to find out the intention behind the query. However, the major barrier to the wider use of PWS is a user unwillingness to reveal their private information. Security mechanism should be provided by search engine so that users ensures for its privacy. For minimizing this privacy risk, different techniques will be discussed in this paper.
Keywords: search engine, Personalization web search, user profile, privacy risk
Edition: Volume 5 Issue 4, April 2016,
Pages: 1868 - 1870
Similar Articles with Keyword 'search engine'
Downloads: 98
Research Paper, Information Technology, China, Volume 3 Issue 6, June 2014
Pages: 1443 - 1445Image Based Object Recognition from a Database
Downloads: 108
Survey Paper, Information Technology, India, Volume 3 Issue 12, December 2014
Pages: 2037 - 2040A Survey on Privacy Protection in Personalized Web Search
Khwaja Aamer | Dr. A.S Hiwale