International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 119

Research Paper | Management | India | Volume 5 Issue 1, January 2016

Impact of Television Commercials on Purchasing Behaviour of Masses

Nidhi Rani | Dr. Vikas Sharma [4]

Abstract: In present day world, television has already become an integral part of life of masses. It is indeed a true fact that various media spread awareness but television advertisements plays a significant role in buying behaviour of people. Advertisement telecasted on television, has ability to combine the visual and audio communications and has capability to affect its target audiences. Thus, this makes advertisements an important medium to make people aware of any product. In light of this the present study was undertaken to measure the impact of television commercials on purchasing behaviour of viewers. A questionnaire was prepared to meet out the objective. The responses by the consumers of the questionnaire were complied into tables. For examining variables, percentage analysis was used. The outcome of the research revealed that adults have strong belief that television commercial has considerably influenced their buying behaviours. Finally some finding, limitations, conclusions and suggestion has been written in this paper.

Keywords: Television commercials, purchasing behaviour, significance of T V Advertisements

Edition: Volume 5 Issue 1, January 2016,

Pages: 1386 - 1390

How to Download this Article?

You Need to Register Your Email Address Before You Can Download the Article PDF

How to Cite this Article?

Nidhi Rani, Dr. Vikas Sharma, "Impact of Television Commercials on Purchasing Behaviour of Masses", International Journal of Science and Research (IJSR), Volume 5 Issue 1, January 2016, pp. 1386-1390,

Similar Articles with Keyword 'Television'

Downloads: 105 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 1726 - 1736

The Impact of Locally Generated Television Programmes on the Kenyan Television Viewers: A Case Study of Citizen Television

Were J. Maende | Makori M. Nyambane [2]

Share this Article

Downloads: 110

Research Paper, Management, Iran, Volume 4 Issue 5, May 2015

Pages: 1115 - 1119

Empowerment of Islamic Worlds Medias in Contrast with Media Streaming of the West

Afshin Bavafa

Share this Article