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Research Paper | Computer Science & Engineering | India | Volume 2 Issue 3, March 2013

Bridging Social and Data Networks in Collective Behavior

S. N. Vinodh | S. G. Gino Sophia

Abstract: Social networking applications have emerged as the platform of choice for carrying out a number of different activities online. In addition to their primary target of social interaction, it also employs applications to search for information online or to share multimedia content with friends and families. For instance, according to recent statistics, each of us spends on average 15 min on YouTube every day. Similarly noteworthy is the daily rate of queries that Twitter’s search engine receives: 600 million. This project describes how social and data networks can be integrated to enable enhanced and cost-effective performance. Such an integrated approach to systems design will become even more important in the near future due to the ongoing convergence of computer-communication technologies that will further increase the diversity of data-intensive social networking activities. Social Customer Resource Management Tools brings powerful Social Media by allowing seamlessly integrate and import Facebook, Twitter, and LinkedIn information of your leads, accounts, and contacts into Salesforce. Com. Salesforce. com is a cloud-based Customer Resource Management system that allows sales people to track their sales, support people to track their cases, and the entire company's employees to collaborate with each other. Salesforce. com is also a Customer Resource Management platform on which one can build new applications for purposes other than Customer Resource Management.

Keywords: Social CRM, cloud computing, Facebook, twitter, sales force

Edition: Volume 2 Issue 3, March 2013,

Pages: 207 - 210

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